1. Data Controller

Luxe Reed Diffusers is the data controller for all personal information collected through this website. We are committed to protecting your privacy and ensuring you have a positive experience on our platform.

2. Information We Collect

We collect the following types of information:

• Account Information: Name, email address, phone number, delivery address
• Transaction Data: Order details, payment references, delivery preferences
• Behavioral Data: Browsing history, product views, search queries (anonymized)
• Communications: Email messages, WhatsApp conversations, customer support inquiries
• Device Information: IP address, browser type, device type (for analytics)

3. How We Use Your Information

We use your information to:

• Process and fulfill your orders
• Send order confirmations and delivery updates
• Respond to customer inquiries and support requests
• Improve our website and services
• Send promotional emails and offers (with your consent)
• Analyze website traffic and user behavior
• Prevent fraud and ensure security

4. Legal Basis for Processing

We process your personal information based on: (a) your explicit consent, (b) performance of a contract with you, (c) compliance with legal obligations, and (d) our legitimate business interests.

5. Data Retention

• Customer Accounts: Retained for the duration of your account + 2 years after last login
• Order Records: Retained for 5 years (financial compliance)
• Analytics Data: Retained for 12 months on a rolling basis
• Support Communications: Retained for 2 years

6. Data Sharing

We do not sell your personal information. We may share your information with trusted third parties only as necessary to provide our services:

• Payment Processors: CamPay, Stripe (for payment processing)
• Delivery Partners: Logistics providers (for order delivery)
• Communication Services: Twilio (for WhatsApp notifications), Resend (for email)
• Analytics: PostHog, Google Analytics (anonymized data only)

7. Your Rights

You have the right to:

• Access your personal information
• Request correction of inaccurate data
• Request deletion of your data
• Opt-out of marketing communications
• Request a copy of your data in portable format

To exercise any of these rights, please contact us at [email protected]

8. Cookies

We use cookies to enhance your shopping experience and analyze site traffic. You can control cookie preferences through your browser settings. Essential cookies cannot be disabled as they are required for site functionality.

Cookie Types:

• Essential: Required for site functionality (login, cart, checkout)
• Analytics: Help us understand how you use our site
• Marketing: Used for targeted advertising and retargeting

9. Security

We implement industry-standard security measures including SSL encryption, secure payment processing, and regular security audits. However, no method of transmission over the internet is 100% secure. We encourage you to use strong passwords and keep your account information confidential.

10. Children's Privacy

Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children. If we become aware that a child has provided us with personal information, we will delete such information and terminate the child's account.

11. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of significant changes via email or by posting a notice on our website. Your continued use of our site following such notification constitutes your acceptance of the updated policy.

12. Contact Us

If you have any questions about this privacy policy or our privacy practices, please contact us: